Case studies/terraworks-decking
Terraces & DeckingTerraworks

One pricing engine across 11 regions and 3 currencies

Terraworks centralised regional tax, freight, and volume-discount logic in Unitry, then wired the output into HubSpot deals for their sales team.

Pricing errors
−96%
Deal cycle
−31%
CRM sync latency
<2s
01 / Challenge

Eleven regions, three currencies, and a shadow spreadsheet that only two people in finance fully understood.

02 / Approach
  • 01Rebuilt regional rules as an ordered, previewable rule set inside the pricing engine.
  • 02Piped configurator output straight into HubSpot deal records with a two-second sync.
  • 03Gave finance a dry-run mode to test rule changes against historical deals.
03 / Outcome

Pricing errors dropped 96% and the deal cycle shortened 31% — without renegotiating a single regional agreement.