Modular manufacturers rarely lack demand. What they lack is a runtime — a single place where the catalog, the pricing rules, the CAD geometry, and the CRM record all agree on the same source of truth.
Unitry is designed as that runtime. The configurator, the pricing engine, the BOM emitter, and the PDF generator are not features stitched together; they are surfaces over one model.
This post is a short tour of how we think about the layers, why we picked those seams, and what breaks when a company tries to run modular sales without them.